Hawkins Falls, Population 6200 is the first successful American television soap opera. Sponsored by Unilever's blue detergent, Surf, the program began as a one hour comedy-drama on June 17, 1950, and ran in prime time on the NBC network until October 12, 1950. On April 2, 1951, the series was moved to a fifteen-minute daytime slot, where it was retitled Hawkins Falls: A Television Novel, and developed into a soap opera format. Hawkins Falls ran until July 1, 1955, making it NBC's longest running soap opera until The Doctors exceeded it in 1967. The town of Hawkins Falls was patterned after the real-life town of Woodstock, Illinois.